This online course is part of a 7 month programme of online learning, campaign development, mentorship and practice in the context of online communications. Facilitated and funded by DGMT, this online learning programme has been designed to give our partners an opportunity to advance their strategic and practical skills and knowledge of digital communications within our nonprofit context in South Africa. At the heart of our approach is the idea that the information and messages we put out there should bring us the change we seek as organisations.
We focus on 10 core components of the classic digital communications bouquet, including strategic planning through to social media, website commissioning, SEO. We take participants on a journey into refining best practice and developing bespoke solutions to their organisation's digital communication needs.
Available modules
STRATEGIC GOALS Understand the mechanics of an integrated approach to online communication Visualise and conceptualise the theory of change model PRACTICAL GOALS Develop a theory of change for your online communication. |
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 COMPLETE MODULE BY 24 JUNE 2021 |
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STRATEGIC GOALS Understand and be able to make the case for prioritising primary audiences and their online needs Apply your audience research to your content strategy to create and plan content in a targeted way PRACTICAL GOALS Map out opportunities and challenges of online audience research in your organisation Define your online audiences create an audience chart |
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COMPLETE MODULE BY 26 JULY 2021 |
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STRATEGIC GOALS Understand the principles of framing and the role context plays in behaviour and perception Strategically understand how to approach your organisation's and audiences' framing needs through your online communications Confidently make the case for a consistent approach to your content style Develop the thinknig for solutions-based messaging Be better placed to create a crisis and information management protocol PRACTICAL GOALS Develop a method of addressing and reframing important topics or actions online Develop a framework for solutions-based messaging |
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 COMPLETE MODULE BY 30 AUGUST 2021 |
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STRATEGIC GOALS Understand how to ideate, plan, implement and track your online campaigns Integrate your campaign work within your organisation's theory of change PRACTICAL GOALS Ideate and plan your own online campaign |
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STRATEGIC GOALS Navigate the local social media landscape with more confidence Strategically select and validate the right social media platform for your campaigns Develop campaign and content strategies to advance your cause and organisation PRACTICAL GOALS Implement best practices when it comes to managing your social media tools Update your knowledge of paid content and campaign options on your social media channels Identify and develop content and campaign opportunities for your organisation and cause |
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STRATEGIC GOALS Apply the concept of 'writing for humans' to different online platforms Understand the copy and writings demands of your core online platforms PRACTICAL GOALS Identify and start to solve any online writing challenges Test and refine writing style for your different online audiences |
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 COMPLETE MODULE BY 20 DECEMBER 2021 |
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STRATEGIC GOALS Envision how your email newsletters can be a more creative part of your digital communication strategy Understand better how templates, content and community management interplay to create the best email strategy Update your knowledge of email tools PRACTICAL GOALS Identify and map out needs and strengths with regards to your email newsletter approach Create a framework for a specialised re-engagement campaign for inactive subscribers |
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 COMPLETE THIS MODULE BY 20 DECEMBER 2021 |
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STRATEGIC GOALS Be better positioned to commission and map out your ideal website Understand the stages of the web development journey Be better equipped to pre-empt issues in the development pipeline PRACTICAL GOALS Identify the constraints and obstacles you might face should you embark on a redevelopment process Map out and create a new Information Architecture for your website |
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 COMPLETE THIS MODULE BY 20 DECEMBER 2021 |
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STRATEGIC OUTCOME Review the spectrum of multimedia approaches within the nonprofit context Identify the value of multimedia content types for your digital communications PRACTICAL OUTCOME Conceptualise and map out a multimedia project for your organisation |
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COMPLETE MODULE BY 20 DECEMBER 2021 |
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In this module you will find quick links to the course material's referenced online resources.
