This online course is part of a 7 month programme of online learning, campaign development, mentorship and practice in the context of online communications. Facilitated and funded by DGMT, this online learning programme has been designed to give our partners an opportunity to advance their strategic and practical skills and knowledge of digital communications within our nonprofit context in South Africa. At the heart of our approach is the idea that the information and messages we put out there should bring us the change we seek as organisations. 

We focus on 10 core components of the classic digital communications bouquet, including strategic planning through to social media, website commissioning, SEO. We take participants on a journey into refining best practice and developing bespoke solutions to their organisation's digital communication needs.

    Available modules



    PRELIMINARY MODULE
    COMPLETE BY 24 MAY 2021



    STRATEGIC GOALS 
    Understand the mechanics of an integrated approach to online communication
    Visualise and conceptualise the theory of change model

    PRACTICAL GOALS

    Develop a theory of change for your online communication. 



     COMPLETE MODULE BY 24 JUNE 2021


    STRATEGIC GOALS 

    Understand and be able to make the case for prioritising primary audiences and their online needs

    Apply your audience research to your content strategy to create and plan content in a targeted way

    PRACTICAL GOALS 

    Map out opportunities and challenges of online audience research in your organisation 

    Define your online audiences 

    create an audience chart 


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    COMPLETE MODULE BY 26 JULY 2021


    STRATEGIC GOALS
    Understand the principles of framing and the role context plays in behaviour and perception
    Strategically understand how to approach your organisation's and audiences' framing needs through your online communications
    Confidently make the case for a consistent approach to your content style
    Develop the thinknig for solutions-based messaging
    Be better placed to create a crisis and information management protocol

    PRACTICAL GOALS
    Develop a method of addressing and reframing important topics or actions online
    Develop a framework for solutions-based messaging




    COMPLETE MODULE BY 30 AUGUST 2021


    STRATEGIC GOALS
    Understand how to ideate, plan, implement and track your online campaigns
    Integrate your campaign work within your organisation's theory of change

    PRACTICAL GOALS

    Ideate and plan your own online campaign



    COMPLETE MODULE BY 11 OCTOBER 2021




    STRATEGIC GOALS
    Navigate the local social media landscape with more confidence
    Strategically select and validate the right social media platform for your campaigns
    Develop campaign and content strategies to advance your cause and organisation

    PRACTICAL GOALS
    Implement best practices when it comes to managing your social media tools
    Update your knowledge of paid content and campaign options on your social media channels 
    Identify and develop content and campaign opportunities for your organisation and cause




    COMPLETE MODULE BY 8 NOVEMBER


    STRATEGIC GOALS
    Apply the concept of 'writing for humans' to different online platforms
    Understand the copy and writings demands of your core online platforms

    PRACTICAL GOALS
    Identify and start to solve any online writing challenges 
    Test and refine writing style for your different online audiences



    COMPLETE MODULE BY 20 DECEMBER 2021


    STRATEGIC GOALS
    Envision how your email newsletters can be a more creative part of your digital communication strategy
    Understand better how templates, content and community management interplay to create the best email strategy
    Update your knowledge of email tools


    PRACTICAL GOALS
    Identify and map out needs and strengths with regards to your email newsletter approach
    Create a framework for a specialised re-engagement campaign for inactive subscribers
     



    COMPLETE THIS MODULE BY 20 DECEMBER 2021


    STRATEGIC GOALS
    Be better positioned to commission and map out your ideal website
    Understand the stages of the web development journey
    Be better equipped to pre-empt issues in the development pipeline

    PRACTICAL GOALS
    Identify the constraints and obstacles you might face should you embark on a redevelopment process
    Map out and create a new Information Architecture for your website




    COMPLETE THIS MODULE BY 20 DECEMBER 2021


    STRATEGIC OUTCOME
    Review the spectrum of multimedia approaches within the nonprofit context
    Identify the value of multimedia content types for your digital communications


    PRACTICAL OUTCOME
    Conceptualise and map out a multimedia project for your organisation


    COMPLETE MODULE BY 20 DECEMBER 2021


    In this module you will find quick links to the course material's referenced online resources.