This online course is part of a 7 month programme of online learning, campaign development, mentorship and practice in the context of online communications. Facilitated and funded by DGMT, this online learning programme has been designed to give our partners an opportunity to advance their strategic and practical skills and knowledge of digital communications within our nonprofit context in South Africa. At the heart of our approach is the idea that the information and messages we put out there should bring us the change we seek as organisations. 

We focus on core components of the classic digital communications bouquet, including strategic planning through to social media, website commissioning, SEO. We take participants on a journey into refining best practice and developing bespoke solutions to their organisation's digital communication needs.

Available modules

In this module, we introduce you to the wonderful world of planned change, and help you kickstart your planning journey with intention. Using the Theory of Change model, you will begin to unpack your online communication goals and activities, tying them back to your organisation's visions and plans for impact. 

Outcomes:

  • Learning: Understand the value of and how to apply the theory of change model to your online communication practice. 
  • Practical assignment: Start your communication plan with goals and activities. 

In this module you will learn about audience research. You will focus on getting to know your audiences using audience mapping and desk research. There are extra books for those of you who want to understand how you can create a full cycle of audience research. 

Outcomes: 

  • Map all our core audiences 
  • Desk research on two core audience types. 

In this module, we have an interesting time looking at content choices and the strategies and practical tactics that can make your online content really engage with your audiences and build collaboration and support. 

Outcomes:

  • Learning: Strategically and practically create strong foundations for online content that engages and captivates your audiences. 
  • Practical assignment: Create a practical content plan for one of your online communication activities


Site announcements

Accessing Moodle online

by Admin User -

Accessing Moodle online 



We hope that you get the hang of Moodle quickly! It's a pretty straight forward Learning management sysem (LMS). We are here to help if you need any guidance. To assist you we recommend taking the guided tour which you will be prompted to take when first logging on. 

Accessing Moodle with your browser 

You can use your logins on your web or mobile phone browser and get the 'web app' experience. 

Accessing Moodle through the app 

The mobile app is great for accessing offline content and getting notifications, as well as easy access. 

If you want to use the  app, you can download it for iPhone (iOs) or Samsung/ other smart phones (Android) for free here: 

https://download.moodle.org/mobile 

Once you have downloaded it, open it on your phone and then you enter the URL for our site, on the first page, which is: 

https://www.dgmt-amc.co.za/moodle  

To gain access, use the same login details for your Moodle profile. 


Online campaign challenge

by Admin User -

The online campaign challenge

The online campaign challenge is a small online campaign you will run for your organisation and with us between October and November 2022. You have the chance to come up with a strong idea for a small online campaign, workshop it with your peers on the programme, produce it, publish it and then promote it with paid tools on your chosen platform(s).

The programme team will support you as you try something new! You will have enough time to plan and execute it, so please follow our time guidelines at every stage of your campaign journey.

How does it work?

You will first become familiar with the campaign planning template in your assignment for Module 4.

Then, in September through to end November, you and your organisational team will work through five crucial campaign management stages to bring your campaign into the real world:

  • Ideation – where you come up with your idea
  • Planning – where you complete your campaign plan template with updates from your ideation sessions.
  • Production – where you design, write and produce your content for your campaign.
  • Publishing – where you publish to your chosen platforms
  • Promotion – where you promote your content with your budget from us.
  • Reporting – where you track how your campaign performed and create a simple report.

Schedule

  • September: ideation/ planning
  • October: planning/ production/ publishing/ promoting
  • November: publishing/ promoting/ reporting

We will update your calendar in August with the big group and small group sessions in September, October and November

Outcomes

  • You will learn how to work with your ideas and content in new ways;
  • You will learn more about your audiences and how they react to your content;
  • You will use tools you may have never used before; and
  • You will see real, positive results from your campaign and meet organisational goals.

Budget 

We give you a budget to work with! Yay! 

Production

You will have R2000 for production – you can use this for anything you want so long as it's for your campaign: photographs, software, design support, etc.

Promotion

We will give you R1000 to spend on ads to promote your campaign using ad tools you will become more familiar with on this programme.

Getting your budget

We will need you to create an invoice before the time with your organisation's details so DGMT can send you the full budget in advance. We will give you all the details in advance!


  Download 

The campaign planning template below. You don't need to start using it until the ideation phase in September. 

Support and help channels

by Admin User -


We are here to help you! 


To help you all feel supported during this online learning journey, we provide you with several strong support channels for the next seven months. 


Online peer/ community support

There are two main ways you can chat with your fellow participants outside of the technical sessions and our scheduled online chats. 

The Whatsapp group which will come into effect in the first week of the programme. 

Join here: https://chat.whatsapp.com/BXcX6gGeD4Z1M3C2lKBdd0 

By joining this Whatsapp group, you consent to us storing your personal details safely. We will not share or process your information without your consent, and neither should you with anyone else's details, pls. This is in line with DGMT's privacy policy which you can read on the DGMT website .

You can also chat to fellow practitioners via email; you will receive everyone's details in the first week of the programme. 


 Monthly mentorship sessions

You will need to make sure you have booked your slot for your 4-6 week mentorship/ planning sessions using our booking form

Once we have your slots we will send you and your chosen team member calendar invites to your work calendar. 

These sessions take place on Zoom. We always use the same ID, so save it somewhere handy or find it in your meeting invites. 


 Additional one-on-one support

Whenever you need to, you can ask for some more one-on-one time with Emma or Matty. Just set up a call using our email address: communicate@dgmt.co.za. You can also Whatsapp us. 


 General queries 

Non-urgent

if you have a quick question, you can email Emma and Matty at communicate@dgmt.co.za with any questions about the course – schedules, recordings, access questions, you name it. Response rate: immediate - 12 hours (depending on the time you send the mail)

Urgent 

During office hours: phone support

If you have something urgent come up, you can call Emma on 083 261 8364 or Matty on 082 938 5504, during working hours, Mondays to Fridays. 

During office hours and after hours: Whatsapp support

You can WhatsApp Emma on 083 261 8364 or Matty on 082 938 5504 or message group whenever you need to. In the evening Emma and or Matty may take a while longer to respond; we may wait til the next morning if not too urgent.